About BeBetta
BeBetta is building a platform where users play, earn, and redeem real-world value seamlessly across gaming, rewards, and commerce. Our gamified rewards platform turns every session into progress, driving loyalty across titles and experiences.
We're looking for a Social Media Executive who can be the face of our brand, create content that stops the scroll, and proactively reach out to the world - across every channel, not just ours.
This is not just posting. It's show up → create → outreach → grow.
You will be seen. You will be heard. You will represent BeBetta to the world. We'll guide you. You bring the confidence and the drive.
You Will Define How BeBetta
- Shows up - on camera, in DMs, across every platform
- Turns gaming culture into content people actually share
- Reaches out to creators, brands, and communities - and makes things happen
- Builds a presence that people recognize and follow

What You'll Do
Be the Face of BeBetta
- Appear on camera for reels, POVs, brand videos, stories, and live content - you are the personality behind the brand
- Represent BeBetta's voice consistently across Instagram, YouTube, LinkedIn, and wherever our audience lives
- Build a personal-brand-style presence for BeBetta that people connect with

Create & Coordinate Content
- Shoot and create content: Reels, behind-the-scenes, trending formats - in front of and behind the camera
- Brief and work with our in-house graphic designer and video editor to get content produced at speed
- Plan content calendars and own end-to-end execution across platforms

Outreach & Community Building
- Proactively identify and reach out to gaming creators, influencers, and communities for collabs - you make the first move
- Slide into DMs, pitch ideas, and build relationships with creators and brand partners
- Engage the community - respond, repost, react - keep our gamer audience talking
- Spot collaboration opportunities and bring them to the table before being asked

Trend & Growth
- Catch trends early - spot what's about to blow up before it hits the Explore page
- Blend BeBetta into memes and creator collabs without making it feel like an ad
- Track content performance and use insights to improve week on week

What Winning Looks Like
- People recognize you as the face of BeBetta
- Your outreach leads to real creator collabs and community growth
- Your content drives follows and engagement, not just views
- You move from execution → ideas → strategy

What You Need
On-Camera Presence (non-negotiable)
- Naturally comfortable and confident in front of the camera
- Expressive, relatable, and able to hold attention
- Not afraid to show personality on screen

Outreach Mindset (non-negotiable)
- Proactive - you reach out without being asked
- Not afraid to DM a stranger, pitch a bold idea, or follow up
- Relationship-builder who can turn a cold DM into a collab

Creative Sense
- Eye for framing, pacing, and storytelling in short-form
- Ability to generate content ideas and pitch them confidently

Skills
- Comfortable shooting and editing short-form video (CapCut, Reels editor, or similar)
- Active and engaged on at least one social platform
- Ability to brief designers and video editors effectively
- Basic understanding of content analytics and performance

Mindset (most important)
- You learn fast and adapt even faster
- You're open to feedback and iteration
- You're curious about what makes content actually perform
- You're bold, proactive, and self-driven

Bonus Points
- You have your own social presence (any platform, any size)
- You've done creator outreach or brand collabs before
- You watch and break down reels / short-form content for fun
- You've experimented with AI tools for content creation
- Interest or experience in gaming culture

BeBetta